StarHub, a leading Singapore company that delivers world-class communications, entertainment and digital solutions, has selected SunVizion to upgrade its service fulfilment platforms as part of the fully-integrated quad-play provider’s multi-year OSS digital transformation journey.
By implementing Suntech’s SunVizion Network Inventory System, StarHub has gained the enhanced ability to intelligently manage its extensive logical and physical network elements in an integrated manner. With full visibility over its network assets through a single system, the StarHub Integrated Network Engineering team can now accurately track the utilisation of resources and proactively identify areas for enhancements in performance, capacity and coverage, based on business demands. The improved workflow also enables StarHub to provision services for both consumers and enterprise customers across network platforms, quickly and efficiently.
“Operating high-performing and resilient networks is key to enabling a whole range of services and solutions for our customers. Working with Suntech, our race to digitalise, automate and introduce more advanced intelligence into our networks is well underway. Everything we do as part of our digital transformation journey is all about our customers, driving speed and efficiency gains in service delivery and user experience. We are delighted that StarHub has been consistently credited for delivering to customers the fastest network in Singapore, and we want to maintain this agility to give them the highest quality of service,” said Mr Chong Siew Loong, Chief Technology Officer, StarHub.
Piotr Saczuk, Chief Executive of Suntech, appreciated the digital transformation initiatives engaged by the Singapore-based operator. “StarHub is a prestigious customer and we’ve made fantastic progress in our two-year collaboration,” he said. “We’re happy to support their business goals as a leading communications, entertainment and digital solutions provider with SunVizion solutions.”
Rearchitecting OSS
Transformation is inevitable, and it takes effort. The immediate move that StarHub made was to consolidate and replace numerous legacy network inventory systems with Suntech’s SunVizion Network Inventory System.
With the implementation of new Network Inventory System, StarHub’s Integrated Network Engineering team – which designs and maintains robust, efficient, and scalable fixed and wireless networks for the delivery of quality services, content and solutions to all consumers and enterprises – recognised the improved efficiency in their daily operations.
The distinctive benefit that the team can unveil is the ease of managing network inventory across network domains, spanning from physical infrastructure, transmission, international connectivity and services – in a single system.
Moreover, all network assets are searchable, visible and geographically represented in a highly accurate map. This has eliminated tedious cross-departmental efforts involved in planning new services and maintaining existing ones.
As part of StarHub digitalisation roadmap, SunVizion OSS suite offers future capabilities that support service developments and evolutions. The SunVizion solution will be integrated with StarHub’s Business Support Systems (BSS) and Service Orchestration platforms for seamless and more agile end-to-end service delivery to meet today's and tomorrow's business needs such as 5G services.
Transforming Business Operations
One of the key drivers is automating the end-to-end service provisioning to reduce service activation time. Products/services are being mapped into service catalogue at both BSS and OSS layers, with service specifications that carry rules and parameters about how network and IT resources are allocated for service fulfilment.
When an order is placed, for instance, Ethernet Leased Line or a metro WDM link, the system understands what network resources are needed to compose the requested service. In-built workflows will automatically take care of service fulfilment process, including triggering external provisioning systems or sending specific work orders to field teams (such as site survey, last mile cabling, and end-to-end testing).
StarHub’s field engineers are armed with SunVizion mobile app, which gives them accurate information of the network at site. They can receive work orders based on their current availability and location. All the information required to perform the task is transferred and displayed on the mobile application.
With the use of SunVizion solution, StarHub is achieving quicker time-to-market and streamlining workflows to enhance products, services and customer experiences.
About StarHub
StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment and digital solutions. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver to corporate and government clients solutions incorporating artificial intelligence, cyber security, data analytics, Internet of Things and robotics. We are committed to conducting our business in a sustainable and environmentally responsible manner. Listed on the Singapore Exchange mainboard, StarHub is a component stock of the SGX Sustainability Leaders Index and the SGX Sustainability Leaders Enhanced Index. It has also been included in ESG-focused FTSE4Good Index Series. Visit www.starhub.com for more information.
